B Corp Certification doesn’t just evaluate a product or service; it assesses the overall positive impact of the company that stands behind it. Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

We became a B Corp because achieving that certification reflected the values upon which our company was founded. It also provides us a roadmap and an opportunity to continue to improve in every aspect of our organization. For us, doing business has to be about more than buying and selling. We are committed to making the best all-natural, plant-based skin care products possible and to creating and delivering our salves, deodorants, bath, and animal products in a way that has a positive impact on our family, our staff, our community, and our planet. We made Green Goo to change the world and that has to extend to every part of the process. To do it any other way would feel disingenuous. Sure, there are easier ways to do what we do, but easier is hardly ever better. We can’t cut corners or compromise when it comes to our commitment to goodness. We can’t and we won’t.

The B Corp community is made up of nearly 3000 companies in 60 countries from 150 industries with 1 unifying goal: to redefine success in business.

We are at the early stages of one of the most important trends of our lifetime: the growing global movement of people using business as a force for good. This movement is everywhere and has many leaders throughout the world. Some are small businesses; some are multinationals. Some use business to reduce poverty; some to restore the environment. All are creating meaningful work with dignity and purpose.


Empower change + redefine natural body care through time-honored traditions and purposeful, plant-based ingredients.


Spread Goodness.



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